You Are Not Your F!@* Khakis

You Are Not Your F!@* Khakis

“You are not your job. You’re not how much money you have in the bank. You are not the car you drive. You’re not the contents of your wallet. You are not your f’n khakis” (Palanhiuk. Fight Club) Why do we accumulate ‘stuff’? One side of the argument is that we have...
I Shop, Therefore I Am a Product Myself

I Shop, Therefore I Am a Product Myself

Here’s an idea: brands should pay us to wear their clothes because we are walking advertisements: GAP across a chest, JUICY across a butt, a swish on a backpack, a puma on a foot – they are all free ads (no, not even free, they’re all endorsements: hey, this company...